- December 4, 2020
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- Category: Moving Target Group News
Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales. How to Photograph and Edit Your Art for Your Site, Just tagging a few of my fave #artistsofinstagram. Thank you. Simply commenting or liking their posts on Instagram is not very effective when somebody has a very large following, because the likelihood of been noticing you is slim I believe. These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers. What is the frequency that is recommended daily or weekly for posting on Instagram with the intent of selling versus just engaging followers. Far too many artists have Instagram profiles with no pictures, no description in the profile, and poorly composed, poorly litÂ pictures of their their art. For example, the hashtag #travel currently has more than 406 million posts: So, if travel is your niche, this might not be the best hashtag to use since it’s so oversaturated. Hi, Instagram is the perfect place to promote a sale, new product launch, or discount code exclusively to your followers. In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. You can use this to tag photos of groups that you took a picture of, or to let people know that you blogged about them, like I did here: Just tagging a few of my fave #artistsofinstagram. So, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature. But Iâve noticed that accounts with tens of thousands of followers, or more, will respond nearly every time I tag them in a comment and expand with a question on what their photo caption talks about. License your art for stock websites. If you havea compelling image but a weak caption, your post may not do too well, so this is an area you definitely need to pay attention to. By carefully choosing your hashtags, you’ll ensure that the people finding your posts are in your target demographic. These are all great tactics to drive your customers to engage with your brand and to make sure you stay relevant with your audience. Cory, once I have identified the taste makers in my field, how do I best get their attention? i use procreate and i just try to always work on a 3000×3000 (insta size) canvas. I know itâs been a long time since your comment was posted, but Iâm building my Instagram account and noticed a great way to get the attention of someone with a large following is to tag them in the comment and ask a specific question. Make sure you’re not missing out on this great opportunity to connect with future customers. Take advantage of this real estate. By creating a consistent brand story and aesthetic, you can turn new customers into devoted followers, which means they’ll only be a few steps away from investing in your products. She keeps it conversational, asking her followers their favorite “beauty hacks” and shares one of her. So, it’s definitely time to take advantage of the platform before it becomes too regulated like FB. This will link to an Instagram page for sales. to hook it up with an extension site??? I have noticed that also. The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! Track your progress. – brady, A photo posted by Serious Creatures (@seriouscreatures)Â on Aug 8, 2014 at 4:29am PDT. LeahJay below seems to have a similar issue. Again, adding an additional call to action at the bottom of your ad can also be helpful for those interested in learning more. I need to start using it and see what happen. Will they even be able to do so???? Interested in learning more? The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them. Kathryn Goldman Thanks Kathryn. Instagram as a Â platform for visual entrepreneurs, this post is a great checklist of how to get started.Â Â It’s still the Wild, Wild West on Instagram. What kind of content (and how long is the content) in the caption. Instagram doesn’t really seem to work in terms of finding actual art buyers. According to a recent report, 75 percent of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. Instagram has these people too. You can add a CTA for your Instagram bio. Track what you do that gets more followers, then do the stuff that’s successful and skip the stuff that’s not. Hire yourself and start calling the shots. If you really want your brand to gain traction on Instagram and reach entirely new audiences, then you have to master the art of the hashtag. The Instagram business profile is becoming the new homepage as more and more consumers are turning to Instagram instead of Google to search for brands. In the example below, they use the call to action “Shop now and save” in the caption followed by a short description of the offer. While photo ads will likely retain their top spot well into 2020, statistics show that Instagram Story ads will see the most growth. No links make it much harder to sell on Instagramâ¦ They might be art dealers or curators with big followings. In research conducted in 2017 with 24 art-world users, coupled with recent follow-up interviews, I found that Instagram offers artists a way to take on the roles of artist and dealer, establishing profitable businesses as confident entrepreneurs who produce, market, and sell their own artwork, bypassing traditional art â¦ Thanks to @foodiewithfam for inviting me to draw over her amazing food photography. In September 2017, Instagram announced that its â¦ Check out these 7 artists inspiring us on Instagram for some great ideas! what is the best way to search for them before I jump in? Your email address will not be published. After you have â¦ I love using my phone in great light with a light filter (usually the second one) or doing it by hand in the insta app edit area and people are loving it. Sally #stuckontheusername. I will try to draw as many of them as I can. You can encourage people to interact with your brand in other ways, like visiting your site or checking out a video. This tool helped to show my paintings to more people who love oil landscapes. I still love my technicolor graphics and digital content, but supporting local artists is a pet project of mine. Here are a few ways people say you can sell more art: Well I am having exactly the same concern! These immersive, full-screen ads let your business use targeting that makes your ads personally relevant to the people you want to reach. The Instant Purchases feature lets visitors add items to a cart and buy the products directly from images on your feed. As a graphic designer, illustrator, â¦ How To Create Your Artist Page On Instagram. I’ve loved reading several of the Abundant Artist posts this evening. Never used Instagram before but you have some interesting ideas. You also need to be consistent and make artÂ in a series. This should be self-evident, but it needs to be said. My question is I’m a video and photo artist, can these tips help me as well? This should be self-evident, but it needs to be said. Once you get the hang of it, you’ll be off to the races, drawing in tons of new people who just might turn out to be your next customers. Are there emojis? Instagram will automatically pull in a “similar audience” that you can share the post to, but you can easily create your own audience in the app by choosing an interest, age range, and gender(s). I just go to a special website and place an order there. Your Instagram business profile should include a: Love Crochet is a great example of a well-crafted business profile: Their profile includes a beautifully designed and consistent aesthetic as well as an eye-catching bio and branded profile photo. The best Instagram ads for driving ecommerce sales include messaging that clearly explains how to make a purchase. Should I just put the link to my paypal in the websites slot on my bio so my commissioners can pay me through there? encourages people to interact with their posts using fun, unique prompts: If you’re having trouble thinking of great captions, check out, our list of more than 200 Instagram caption ideas, How to Get Followers on Instagram: From 0 to 10k Followers. Your email address will not be published. @amytanathorn. This last one helps people find local artists. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention. Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales. With 12 million posts and counting, it’s still a popular hashtag, but it’s much more targeted than #travel and attracts a certain type of audience. Instagram is the most influential social media for the traditional art market and for the digital artists, illustratorsâ¦ in fact every kind of image-based business. Your followers will need to copy and â¦ I have side by side photos of my iPhone10 and my Canon 5D Mark 4 and you donât need a fancy camera for your art I promise. Should you always ask for potential customers to reach out for prices on a piece that you post? You canât use it to license out your art, nor can you sell product directly through it. Second, captions can serve as calls to action. Instagram Stories continue to explode in popularity, and the feature has more than500 million daily active users – that’sdouble what Snapchat has! Your bio is the only place where you can have a clickable link. Looking forward to it! Is there a way to download images from Instagram? Try to find hashtags that are used by influencers and receive a lot of attention, but watch out for hashtags that might be used. has! I just wanted to mention that Instagram now accepts rectangular pictures without you having to create a border to make the app think it is square. The Instagram business profile is becoming the. And because it is the trend, there are many â¦ Then, post that version to Instagram and you’ll have that buffer around it so that the whole image can show up. If you want to increase the chance of growing an audience on Instagram and increase your art sales, you will want to share the story behind the art you are featuring. Youtube used to be wild west now it is a bit calmer and more regulated. Here Are 6 Online Platforms Looking to Help Emerging Artists Make a Buck. Replicate their profile structure. There are online marketplaces offering artists a place to sell their art with print-on-demand. Set up a great profile & learn to photograph & use the editing tools.Â These first two points are the absolute minimum barrier to entry. As for reposting I use an app called Repost, it’s really easy and convenient, especially if you ‘liked’ a picture you want to repost. to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (that is. With previously obscure artists like Ashley Longshore and Donald Robertson rocketing to fame, and sales, because of Instagram, Vogue outlines how big-time art dealers and auction houses are using Instagram to sell art. Make sure you’re not missing out on this great opportunity to connect with future customers. Find the good light and donât stress it! But I do not have a Smartphone just an Apple home computer IMAC Mac OS High Sierra…can I still post /sell on Instagram ? You can start with a small budget and run your ad for a few days to test things out. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers. Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. How will you get money by posting pics? First and foremost, it can relate to the viewer. This is a huge Instagram trend right now and can help you grow your email list, sell products, drive traffic, and more. Â I love the ‘fan-generated fun’ idea. Website (Still under construction) : http://www.margosart.com. Most artists put their images into a square in photoshop, or you just take a series of photos that showcase the work from a couple of angles. That is great and so true. The second barrier I’ve run into is Reblogging/Reposting/Sharing other people’s stuff.Â In Tumblr, I reblog 95% of the time, and in Instagram I reblog 5% of the time.Â Now, I know I need to work on that – I can see that I need to post more original content on Tumblr, and share more from others on Instagram (correct me if I’m wrong. Instagram does not have a native way to sell your products, services, or artwork. Using apps I find the square size seems to take in most of the photo. There you go!Â Everything that’s wrong with Instagram! Hello my loved one! Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. As an artist, the obvious thing to post is your artwork. You’ll need to catch the eyes of those who quickly swipe through stories. I’m sure I use all the right and relevant hashtags and have an increasing number of followers but 95% of them are other artists and they don’t tend to buy art! Before…, Starting a business can be hard. If you’ve been on Twitter for any amount of time, this should be familiar to you. Whichever you choose, make sure your initial clip is attention-grabbing. Over the past six months, I’ve interviewed artists who are doing exceptionally well on Instagram, and tested tactics from various other sources. If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Thanks Cory, good article. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers. Thanks, Ramsay! You can take serviceableÂ photos with even cheap smartphones, and late-model iPhones are better than most point and shoot cameras. How to make money on Instagram in 2020. The Instagram editing tools are pretty useful, especially for a smartphone app. How I sell art on Instagram. When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. By creating a consistent brand story and aesthetic, you can turn new customers into devoted followers, which means they’ll only be a few steps away from investing in your products. It will help you make a stronger plan for the new year. Businesses can create a custom gallery to showcase their products and add the gallery’s link to their Instagram bio. Would Instagram be a good place for me to sell? 2. If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. One simple trick to find great hashtags is to see which ones are being used by influencers in your niche. James Booker - Cat Riding Rainbow Pizza Where To Sell Art Online Your Own E-commerce Store. I’m on a Mac so I put my pics into iPhoto and they miraculously appear on my phone through iCloud. I think there is no need to waste your time to attract new followers, likes and views for selling something.. Required fields are marked *. Just select the post you want to boost and hit the “promote” button. I always prefer to show a preview of my work on Instagram and Facebook. Every artist wants the secret to selling more art. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership. According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”. Pinterest has more than 291 million active users. How about if you have a lot of different work going on, but you wish to show consistency in your IG feed? In that course, we go in-depth into the topics I mentioned above, as well as a handful of other killer ideas that successful Instagrammers are using. Link. Your Instagram business profile is often the first point of contact a customer will have with your brand, so it’s important to make a great impression and entice people to follow your business. Remember, Instagram ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want. We've gone through the fine print, so you don't have to. 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